Social media is used for so much more than just talking to your friends. It’s a fantastic way of communicating with not only your current customers and clients, but with anyone who has an interest in your brand. The websites that make up the current social media universe – mostly Facebook, Twitter, and Instagram – are an invaluable tool for small business owners who want to reach out to the community without breaking their budgets. These sites have an incredible reach, and give smaller businesses a unique chance to contact communities that would otherwise be unreachable on their marketing budgets. Social media, then, has to be a huge part of your overall marketing strategy – it’s just as important as traditional print and broadcast media, but it allows you to interface with your clients in a more timely and direct manner than any other form of advertising.
So, what is social media marketing? By definition, it’s a process that makes use of social media sites to gain website traffic. You already know that sites like Facebook and Twitter are used for social media, but other sites like Pinterest, Reddit and StumbleUpon can play much the same role. Facebook is still the gold standard, though, because of the incredible number of customers that still use the site. About one third of all Britons have an active Facebook account and visit the site every day – a giant potential audience for those who make use of social media marketing. Of course, you’ve got to attract them with something useful, funny, or at least interesting. This leads them to like and share your content, allowing your customers to do some of the advertising work for you. Social media also has the benefit of distributing information quickly – when content goes viral, people make sure that their friends and family see it. Even if you don’t think that your content is especially noteworthy, a worthwhile piece can quickly spread farther than you might have ever imagined.
So, why doesn’t everyone do it? It’s largely because creating new content and posting it really is a full-time job, and most business owners just don’t have the time to get the job done. And, even worse, most don’t have the money to hire an in-house social media consultant to do the job for them.
Think about it for a moment – if you’re looking to manage your own social media presence, you’re going to have to sink a lot of time into it. You’re going to have to find things to write about, and then actually sit down in front of the computer and compose an article. Once you’re done, you’ll have to post up those articles and find time to continue doing that week after week. Your followers want more content, after all, and you have to deliver it in order to stay relevant. It’s almost impossible to do the job on your own.
If you don’t feel like putting in that kind of effort, you can always get an employee to do it for you. Unfortunately, the average salary for a social media expert is around twenty-five thousand pounds – plus benefits, taxes, and the general anxiety of having another employee. It’s more than most small business owners can afford, even though the returns are quite worthwhile.
So, what other options are there? You can always outsource the job, but this is even more expensive – the average price to manage just one Facebook page is around six-hundred pounds a month. Compared to that, our prices are insanely cheap – we’ll give you real, evergreen content for your social media sites for a fraction of the cost of a social media manager.
Don’t think that managing your social media accounts has to be expensive or difficult. We can start the process by learning more about your business so that we can customise your content, and then we’ll start posting new articles to all of your social media accounts. Let us take over your social accounts, and we can let you get back to the business of running your business. If you don’t have accounts yet, you’re really missing out – you need to take the chance to connect with your clients and have them do the work for you. Call us today to create a social media strategy that will work for you.