When you’re dealing with the world of web design, you’re going to run into two types of marketing professionals – entrepreneurs and artists. The former seem to get a great deal of the business, since they’ve got an unparalleled ability to make a pretty website. They do not, however, have any clue how to market your site – they don’t know how to increase the traffic to your website or make sure that you top the search rankings on Google. These individuals are great at driving you out of business with a pretty site that doesn’t do much.
The other type of web design pro is one who knows a little more about marketing. This kind of individual can make a pretty site, of course, but they’re more concerned with making sure that your site is actually functional. These are individuals who make sure that your site ranks as it should, and stand by their product. Anyone can build a website – even your cousin who’s still in middle school – but it takes a real professional to make sure that your site works for you.
So, how do you figure out who to hire when you need a new website? Take the time to ask the designer these five questions – they’ll really make a difference in your future.
Start by asking the designer about the difference between a site that brings in new leads and one that doesn’t. A good designer knows that you have to build a site from the bottom up with bringing in leads in mind, and that distractions are deadly to businesses. If the designer doesn’t know how to satisfy this goal, let him or her go.
Next, ask him or her where a contact form should be placed on the page. It’s a deceptively simple question – if he or she can’t figure out where to put a form, he or she doesn’t know how to build a website.
Question three concerns language – namely, the difference between “Buy Now” and “Add to Cart”. The latter will actually increase your sales – the former tends to turn off buyers. If he or she doesn’t know the importance of language, he or she can’t design a good site.
The fourth question is about colour – the difference between blue and orange or green and orange. A weird question, to be sure, but experienced firms know a lot about how colour design impacts sales.
Finally, ask about the difference between stock and personal photos on a site. If the site designer doesn’t know which will increase sales, he or she hasn’t done the market research – and this means that he or she isn’t ready to design a site for your business.
Honestly, most web design pros really don’t know how much about search engine optimisation. They can make a very pretty website, but that isn’t going to make you any money. You need a site that’s going to turn leads into real customers, and that will get people in your door and on the phone. If you want to make sure that you have the right website, ignore whether or not it is pretty – you need to make sure that it works for a business.
We use the principles of direct response to make sure that your site really works. We’re interested in increasing your traffic and your sales – we want to make sure that your business makes a profit.